ADACTO AND SALVATORI, 70 YEARS OF “STONE INNOVATION”


IT HAS STARTED THE DIGITAL EMPOWERMENT PROJECTED TO VALORISE THE ORIGINALITY OF THE SALVATORI’S MARBLES. BASED ON THE DATAS COLLECTED ON LINE AND IN STORES, COMMUNICATION STRATEGIES ALWAYS MORE FOCUSED AND EFFECTIVE FOR THE BUSINESS.

E-commerceWebsiteSocial MediaSemioSalvatori

Salvatori, prestigious world leader Company in stone’s manufacture, chose Adacto to strength through the web its own positioning of design Brand , always ready for reinterpreting an ancient tradition with sophisticated, pure and modern lines. The new website salvatori.it - first step of an innovation way beyond the product – shows on the web this excellence in all its details, illustrating with images the possible combinations between stones and possible textures, obtained through original manufactures, or by declining each piece in all the available versions. The flat design - filed down to its essential elements for leaving space to the elegant marble creations and give back perfection to the finishes with the marvelous imperfections of the natural material – has got as interlocutors both the architect and the final customer, to drive them to the perfect product that best matches their needs.
“The first request of Salvatori has been that of letting the users to fall in love with their products and together we have projected the “funnel of love” , a user experience capable of guiding them from fascination for marble and its workings to the product’s best choice. We have added to this also a good quantity of technology , integrating ourselves perfectly with the Company’s processes with the objective to bring a concrete value to the brand” (Andrea Cinelli – General Manager Adacto)

The new website is in fact from now on, even a valid support to the commercial web of the brand Salvatori and is part of a cross canal strategy with the objective to valorize at best all the different Company’s touch points, both digital and physical: the datas collected on line will be in fact related with those taken into the flagship store, equipped with systems analysis of visits by beacon technology and wi-fi.
A multilingual version will be soon available, the website will be enriched also with the e-commerce function, especially for Home collections, tracing a continuum between on and off-line in the purchasing process, essential for complex and high quality products as the Salvatori’s collections.
Besides the website realization, the Company has committed to Adacto also the social communication of the Brand, the support on the contents’ production and the brand optimization activities on the search engines.
To the focus of the placement and processing of Salvatori’s action plan has also been working intensively Semio , the unit of Adacto dedicated to semiotics research applied to the company business.