Officine Panerai. The elegance renewed, even on your smartphone


Adacto redesign web site, e-commerce and MSite

WebsiteMobileOfficine Panerai

Officine Panerai confirms Adacto as the right partner to restyle its precious online boutique, to add the e-commerce and to create the mobile site. Officine Panerai Watches are the natural combination of Italian design, Swiss technology and passion for the sea. Adacto, in the framework of a whole digital strategy, captured the atmosphere and the spirit of the brand and created a sophisticated and consistent visual image.

The new arrival of this issue is the e-commerce, by now active only in the US market. Adacto curated every single graphic detail of this e-shop to give to the online store the comfort of a purchase in the real store. The entire project was focused on user experience, applying specific design guidelines for each different device. The result is a site that enhances the offer and guides the user in the best possible navigation in each context. In a world where even luxury has now gone digital, Officine Panerai, one of the most famous Italian brands, chooses Adacto to recreate on the web the excellence and the reliability of the most exclusive collections.